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Headquartered in the heart of Miami, La Playa Properties Group was founded in 1996 by Norma Jorge Guerra and joined by her daughter Linette Guerra in 1997. LPP is a prime leader in the South Florida Market and has been successfully assisting both buyers and sellers for more than 20 years while providing the best in sales, marketing, leasing, property management legal and accounting services. Having brokered over $20 billion in sales since 1996, La Playa Properties is a consistent leader in the South Florida Market with more than 60 real estate professionals providing the highest level of service in residential and real estate sales.

Under the leadership of Linette Guerra, who is among the top 5 top performing brokers in South Florida to date, La Playa Properties ranks among the most prestigious boutique brokerage firms in South Florida.

Norma Guerra


With over 40 years experience in the dynamic Miami real estate market , Norma Guerra has a comprehensive understanding of the new developing areas Miami has to offer to the vast network of La Playa Properties global clients. Ms Guerra is the founder of the prestigious La Playa Properties.
Ms Guerra is accountable for much of the revitalization of the South of Fifth neighborhood purchasing and selling coveted vacant land.
In 2001 , Ms Guerra saw the opportunity in the growth of the abandoned mid beach area and purchased land on 78st and Collins to develop the first high rise in the area christened VilaAzul.
Ms Guerra is currently in the development and rezoning stages to build a high rise in the up and coming are of La Pequeña Havana”

Ms Guerra was joined by her daughter, Linette Guerra in 1997 to further La Playa Properties growth into a premier full service luxury real estate brokerage and Property Management organization.

Phone: 305-672-0773


Linette Guerra

Managing Broker

Miami native, Linette Guerra knows Miami like the palm of her hand; living and breathing real estate since she was born from her mother and mentor, Norma Guerra.
Linette Guerra joined La Playa Properties in 1997 inspired by her mothers passion and commitment in servicing thousands of happy homebuyers and investors.
Linette Guerra was named Managing Broker of La Playa Properties in 2004 and  under her leadership LPP has represented over 9 new  development projects and brought in over 3 Billion dollars in general real listings.
Linette Guerra’s strong business skills combined with a “clients come first “ attitude keep her year after year as The Who to go to guru of real estate.
Guerra graduated from the University of Miami n Business and Finance and has helped in numerous organizations including chairing The Guardian of the Childrens in benefit of Jackson Memorial Foundation.
Linette has two children Franco and Tobias Pastor.

Phone: 305-915-0148


Rich Tallman

Business Development

On board with La Playa Properties since 2010, Rich Tallman has brought extensive knowledge in multimedia production, photography, videography, digital media platforms and social media promotion to create direct marketing strategies in reaching consumers globally. Rich Tallman’s strong interpersonal & networking abilities with international brokers and clients continuously deliver results in sales and marketing efforts worldwide to La Playa Properties.

Phone: 786 554 2353


Andrea Hernández

Executive VP of Sales and Marketing

Andrea Hernandez’s extensive and diverse Communication and Marketing background has enabled her to take full charge of the sales force at La Playa Properties, guiding and motivating them to achieve quarterly sales goals and professional objectives. Andrea Hernandez recently came on board this year and is assisting in promoting LPP’s corporate identity and branding throughout diverse social media channels. Having joined La Playa Properties in 2018, she is currently overseeing sales and marketing strategies for new developments.

Phone: 305-672-0773